21: Pinterest Strategy for Creative Business w/ MY Pinterest manager Teresa Dietrich!
Teresa Dietrich: All about outsourcing Pinterest, the process of working with a VA, and creating a strategy that drives tangible results
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TERESA DIETRICH
In episode 21, I’m talking with MY pinterest manager Teresa Dietrich about her journey to becoming a Virtual Assistant-turned Pinterest Strategist, her client workflow, and tips for creative entrepreneurs like you to create your own Pinterest workflows. We dive DEEP into the WHY behind Pinterest as well as the how, so be sure to listen alllll the way to the end so you can implement all of this goodness into your own business.
Starting a VA Practice
Teresa and I chatted all about the inception of her VA business — she took us through early client acquisition, to working with those first clients, to finally niching down to Pinterest. Teresa’s personal experience will be helpful to those who want to become a VA as well as business owners looking to work with one for the first time.
The Process of Outsourcing Pinterest
Soooo many creative business owners want to outsource things like Pinterest, but the thought is intimidating for them. Part of that intimidation is that they don’t know how the process works. Here is how it works with Teresa:
Fill out an inquiry form. You’ll talk back and forth about how everything works, and ask any questions you might have.
Schedule a call to make sure you vibe with the person you’re outsourcing tasks to!
Agree on services rendered, payment, and get a contract in place.
Creating a strategy for Pinterest
After the agreement is made, it’s time to create a Pinterest strategy that aligns with your goals for your business. This isn’t about pinning pretty things and increasing vanity metrics that make you feel good — it’s about driving real, tangible results like email list building. Remember: You OWN your email list, but you don’t own social media platforms. Your marketing strategy should really focus on driving the needle forward with things you own.
Pinterest isn’t a social media platform in the way that Instagram and Facebook are — Pinterest is a search engine that people use in order to find inspiration, tools, and things to buy.
When I’m looking at our analytics every month, I’m looking at the email list to see if it’s growing. What Teresa is looking at are analytics related to Pinterest itself like impressions, pins, and clicks to see what is resonating with people so we can make more of that.
5 Steps to DIYing Pinterest if you Aren’t Ready to Outsource
Clearly outline your goals: figure out who you want to find your pins, how you can help them, and where you want them to go.
Keyword Research: Keywords are specific words that show Pinterest what your content is about. Collect keywords based on existing pins that people are searching for.
Creating Pins: Create graphics that encourage people to click!
Schedule out pins: We use Tailwind to schedule out pins in advance so that you’re consistently posting on Pinterest without having to think about it every single day.
Create systems for batching Pinterest-related tasks: Take specific days to block out time to look at your analytics for the last month, create content, and schedule pins.
Work with Teresa
If you’re interested in outsourcing your Pinterest, be sure to check out Teresa on Instagram!
Get a shout out on the pod!
Be sure to rate and review the Montana Diaries podcast on Apple Podcasts to get a shout out on the pod! Just be sure to include your Instagram handle in your review so we can say thank you on a future episode — your reviews help us so much to get more amazing guests, climb in the charts, and continue to serve you!