24 Personal Branding for Creative Business w/ Salima Omwenga
SALIMA OMWENGA: The founder of UFlourish on Personal Branding for Creative Entrepreneurs
psssttt…
join us in the Facebook group, your space for talking all things creativity + business!
SALIMA OMWENGA
Salima Omwenga is a personal brand strategist and the founder of UFlourish, a platform where driven workforce professionals and entrepreneurs can learn how to develop a strong personal brand that will unlock new career and business opportunities all while living a life they love. She believes anyone that has a gift, talent, skill, or area of expertise can benefit from being intentional about developing a personal brand.
What is personal branding?
Personal branding is a new term to some — it’s how you package what you offer, and how you deliver the offer to your audience. In episode 24 of the Montana Diaries Podcast, Salima Omwenga takes us through her 4 step method of helping creative business owners develop their personal brands.
Salima’s 4 Step Method to Personal Branding
Step 1: Discovery
The discovery phase is all about defining what you love, what you’re good at, and what you flourish in.
Step 2: Development
In the development phase, you’ll brain dump everything that has to do with the voice and messaging of your personal brand. Salima encourages creatives to test their content whenever possible in this phase.
Step 3: Design
Many creatives think of “design” as being the most important part of personal branding, but Salima is sure to implement this step later in the personal branding process than might seem intuitive. She explains that in order for a personal brand design to LOOK like the creative, the messaging and voice of the brand has to be on point so that the style can reflect that work.
Step 4: Delivery
None of these steps matter much unless creatives implement a strategy to utilize the personal branding work they’ve done — Salima is sure to offboard clients with batching and messaging tips that will help them succeed with their personal brand.
If you’re interested in learning more about Salima, or working with UFlourish for your personal brand strategy, be sure to check out the UFlourish website.