29: Creating a personal brand that grows with you w/ Rachel Traxler
WHAT YOU’LL LEARN…
1. Why video is KING online, AKA why YOU should incorporate video into your business strategy
2. The leg up that hybrid shooters have in the photo + video industries and why it IS possible to learn with your existing equipment
3. Action steps you can take RIGHT NOW toward incorporating video content!
RACHEL TRAXLER: On her business journey, developing a personal brand that grew with her business + life, bringing her husband on board, and much more!
psssttt…
join us in the Facebook group, your space for talking all things creativity + business!
RACHEL TRAXLER AT A GLANCE:
-We get right into chatting about modifying family life based on our businesses + defining what success really looks/feels like to us
-Rachel booked her first wedding over a decade ago, back when online education was notttt a big thing; she made the leap into full time photography in 2017
-She opens up about what was missing in her client experience at the beginning, and how overcoming her client experience gaps made her love + appreciate client experience even more and it’s now one of her fave things to teach.
-Fast forward four years, Rachel became an industry leader and expanded her business to include an associate team and is not focusing on education.
-We talk branding — voice, tone, aesthetics, and how Rachel made both sides of her brand truly reflect HER.
Rachel has recently shifted to a coaching business education model, and she knows her stuff — she offers manyyyy free + paid resources for photographers, so check them out at the links below!