35: DEEP dive with expert social media marketer Katie Love
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KATIE LOVE: DEEP dive into pitching, social media marketing, scaling, and creative business
psssttt…
join us in the Facebook group, your space for talking all things creativity + business!
MEET KATIE LOVE
Katie got her start in the news industry, from stations all across the country to the Today Show and The White House. While covering the news wasn’t her true calling, it did develop a strong storytelling talent and a desire to connect people.
Katie understood the power social media was gaining and wanted to use it to help female-led businesses thrive—while also easing the pressure and stress that comes with running a business.
So, with a strong support system and a leap of faith, she started Love Social Media.
These days, Katie enjoys helping her clients take social media off their plates and loves managing her talented, family-like team.
KATIE LOVE
Helloooo and welcome back to the Montana Diaries Podcast, I’m Shayna and I’m so freaking stoked you’re here because today we have an incredible guest, Katie Love! Katie is an expert social media strategist. She’s helped numerous businesses turn followers into real sales and leads. Katie has a decade of social media experience under her belt! She loves creating engaging content and branding for each of her clients.
Katie worked for TV stations across the country and as a news reporter, she learned to brand herself through social media. Now, she loves telling business owners' stories with engaging content, video and graphics. We had an incredible conversation about her journey from news caster to social media strategist, but Before we jump into the interview with Katie, here’s a kind review of my signature course Videography for Photographers by a past guest on the pod and in incredible Pinterest manager Teresa Dietrich:
“Social media analytics have told us over and over again that video is the thing that is doing well. This course not only goes through how to actually film video and hybrid shoot, but it also goes over why it NEEDS to be in every photographer’s marketing strategy and business plan! Adding videography will not only add value to your client’s experience but will also uplevel your marketing strategy! Videography for Photographers is the perfect place to learn and start video!”
Teresa, thank you so much for your kind words. If you would like a shout out of your own, then write a review of the podcast on the Apple Podcasts app — it takes less than two minutes and it helps the pod grow! If you’ve everrrrr enjoyed or learned from the free content on this podcast, please please please review it and leave your IG handle so I can say thank you! Now onto the interview with Katie Love.
A chat w/ Katie Love — the “why” behind social media marketing and whether or not you should outsource it
Katie started off by telling us about her first career as a journalist — her beat was missing children, and figured out the power of social media through sharing about these children on her social media accounts. Her transition out of her career was a winding path, including recovering from a serious injury and learning how to rely on others’ help as she healed.
The early portion of her business included a ton of pitching to small businesses to try to gain social media marketing clients without having experience to offer. Katie chats about the hard transition between offering free + cheap labor, to then trying to charge after proving results. This is an excellent conversation for every business owner struggling with pitching and communicating value!
We chatted all about systemizing the approach to social media, which became especially necessary for Katie once she reached 15 clients on her roster. She gave behind the scenes insight on hiring in her business in order to scale, and how she created a system for onboarding clients, creating content calendars for her clients, and reviewing the analytics as they carried out their strategy.
As Katie’s business grew, she recognized the need to create time and communication boundaries with her clients. It became a huge priority to ensure her team avoided burnout and overworking — and today, that is the biggest pride point of Katie’s career, that the women who work with her feel safe and empowered and taken care of in the workplace.
“When you realize something isn’t being done and needs to be, and that thing isn’t your zone of genius, if you don’t enjoy it...that’s the best time to outsource ANYTHING. You can be more productive doing what you love. ”
Katie recognizes that there are different phases of creative business — her business, Love Social Media, offers different tiers and services depending on the phase of business clients are in.
I highly, highly, highly recommend this podcast episode for EVERY creative entrepreneur no matter what phase of business you’re in. I went in thinking it would be all about social media strategy, and it ended up being one of the most heart-centered and REAL chats about entrepreneurship and marketing I’ve had on the pod. I can’t wait to hear what you think!
hey, photog friend!
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