38: Create the community you need w/ the founder of GirlGetAfterIt Cassidy Wendell!
WHAT YOU’LL LEARN…
1. Why video is KING online, AKA why YOU should incorporate video into your business strategy
2. The leg up that hybrid shooters have in the photo + video industries and why it IS possible to learn with your existing equipment
3. Action steps you can take RIGHT NOW toward incorporating video content!
CASSIDY WENDELL: Creating community, navigating grief, starting a successful clothing brand, and more!
psssttt…
join us in the Facebook group, your space for talking all things creativity + business!
CASSIDY WENDELL
Helloooo and welcome back to the Montana Diaries Podcast, I’m your host Shayna and I’m so freaking stoked you’re here because today we have Cassidy Wendell, the Bozeman Montana based founder of GirlGetAfterIt. Cass is a powerhouse of an entrepreneur and I couldn’t believe all of the wisdom she brought to this episode of the pod — I got so much out of her story of grief and finding community and figuring out how to run the successful business she has today. She indulged my curiosities and I’m so grateful because I legitimately learned so much from her and I know you will too — there are a tonnnn of tangible tips on top of all of the inspiring stories and encouragement. Cassidy is incredible.
Before we jump into the interview, I’ve been LOVING reading reviews of our offerings at the top of the show, so here’s a kind review of my signature course Videography for Photographers by a photographer I look up to so much, so this review blew me away…I mean, I definitely have to get this lady on the podcast because she’s incredible in her own right but here’s Angie Rich’s review of my video course:
Wow, Angie, thank you so much for your kind words. I know I already said it, but I look up to Angie wayyyy more than she even probably realized so to have her say such kind things about the course I worked so hard on…ahhh. It’s mind blowing. If you would like a shout out of your own, then write a review of the podcast on the Apple Podcasts app! It helps me out SO MUCH and I can’t tell you how much I appreciate it. It’ll take two minutes!! Nowwww onto the conversation with Cassidy Wendell.
A chat w/ Cassidy Wendell, founder of GirlGetAfterIt
After landing her “dream job” working in sports marketing for the MSU Bobcats straight out of college, Cassidy navigated through extreme grief and isolation that eventually lead her to seeking a community of women that she was severely lacking. Eventually, that community turned into GirlGetAfterIt.
The initial events Cass hosted were fairly successful, and she gave out stickers at each one that said “#GIRLGETAFTERIT.” This was a hashtag she used on her social media posts often, and also said to her personal training clients often. Eventually, attendees started requesting more products with the slogans like t-shirts. Cassidy realized that it was catching on — she trademarked #GIRLGETAFTERIT early in her business. She explained it’s just how her mind works — she goes after it before she’s ready. Today, GIRLGETAFTERIT still hosts monthly events and sells “gear that gives back,” and has just expanded to multiple states.
GIRLGETAFTERIT really gained momentum during the pandemic — Cass went full time into the business, the retail side exploded as more and more women worked from home and craved community + bought into the brand, and a partnership with Lululemon went through for the brand, which Cass is extremely proud of.
When the gear/apparel side of GIRLGETAFTERIT initially launched, Cass used a service called Bonfire, which is a drop-shipping platform — meaning Cass just had to design and launch the product to her community, and they took care of the production and distribution. For this service, they needed to sell a minimum order before the company would make the product. The year after, they switched to a true drop-shopping platform called Printful where they create the one-off orders as they’re ordered. They used that service for about a year, with a few pop-up shops sprinkled in that year — Cass just made bulk orders through Printful for those events. Cass explained the fees for drop-shipping were huge compared to having on-hand inventory, and the quality control wasn’t the best it could be because she wasn’t seeing the product before it was sent to the customer. GIRLGETAFTERIT took baby steps to stepping away from drop shipping completely, and they’re making more big changes for 2022.
Today, GIRLGETAFTERIT uses a launch model for the retail side of the business. This is largely for Cassidy’s lifestyle goals — instead of constantly having to fulfill orders and working on a hamster wheel, Cassidy can control the drops of new products. This move also adds more creativity and freshness to the apparel side of the business.
The community side of GIRLGETAFTERIT is split between the virtual space and in-person events. This year, GGAI implemented an ambassador model where these ambassadors can bring the in person events to their own cities upon approval. Cassidy’s three-year plan for the community is to bring GIRLGETAFTERIT to all 50 states.
Cassidy’s main goal for her personal life is to gain complete autonomy over her personal and professional life, including work-life balance and location freedom. For GirlGetAfterIt, she sees its future as being a “BumbleBFF but cooler.” I freaking love her, you guys.
Anndddd that was Cassidy Wendell, the founder of GIRLGETAFTERIT — isn’t she the best!? My favorite part of the episode was how intentional Cassidy was about seeking out the community she was lacking, especially amidst her grief…. But also, on a tangible level, I learned SO FREAKING MUCH about retail!!! I’ve always been interested in drop-shipping and having a business like that, so it was really kind of Cass to shine a light on that part of her business. I’d love to hear your thoughts on the topics we discussed here— head over to the Montana Diaries Podcast Facebook group and write a post to continue this discussion, or just introduce yourself over there. Don’t forget to leave your honest review on the Apple Podcasts app — it helps us get more amazing guests like Cassidy and I’ll give you a shout out on a future episode. Please go create something today, friends, and I’ll catch ya in the next episode.