39: Overcoming Imposter Syndrome w/ Small Business Strategist Melissa Koehler
WHAT YOU’LL LEARN…
1. Why video is KING online, AKA why YOU should incorporate video into your business strategy
2. The leg up that hybrid shooters have in the photo + video industries and why it IS possible to learn with your existing equipment
3. Action steps you can take RIGHT NOW toward incorporating video content!
Overcoming Imposter Syndrome w/ Small Business Strategist Melissa Koehler
psssttt…
join us in the Facebook group, your space for talking all things creativity + business!
MELISSA KOEHLER
Helloooo and welcome back to the Montana Diaries Podcast, I’m Shayna and I’m so freaking stoked you’re here because on today’s episode we have the incredible Melissa Koehler, a Small Business Strategist who is passionate about helping women build a business they can be proud of! On this episode of the MD Podcast, we dive deeeepppp into what it takes to build businesses as a creative woman, imposter syndrome, shifting careers, and much more.
A chat w/ Melissa Koehler, small business strategist
Melissa began her career as a professional scrapbooker before eventually shifting into full time photography — she dives right into talking about her fears and objections she had during this time growing a creative business without feeling “qualified.”
Melissa and I chatted about the transition from service-based business to education — she mentored other photographers during her tenor as a successful photographer, and this process of helping other creatives toward their goals became her favorite thing to do.
Melissa is big on doing “gut checks” in business, and she talks through how she periodically stops to ask herself if her business moves and lifestyle is bringing her joy. As she transitioned out of photography, she kept checking in with herself and asking her own why, which helped her work on her clients’ “why’s” as well. She credits her ability to communicate in a way that is “loving, kind, and constructive” to her success in transitioning to the education world.
As a story-brand certified and enneagram-certified educator with multiple businesses under her belt, Melissa now does small business strategy for every type of creative business. She has integrated a one-to-many model into her business to scale the type of help she’s able to give
Anndddd that was Melissa Koehler, the incredible small business strategist, isn’t she awesome!? My favorite part of the episode was how beautifully Melissa talks about imposter syndrome and her take on how to overcome it. I’d love to hear your thoughts on the topics we discussed here— head over to the Montana Diaries Podcast Facebook group and write a post to continue this discussion, or just introduce yourself over there. Don’t forget to leave your honest review on the Apple Podcasts app — it helps us get more amazing guests like Melissa and I’ll give you a shout out on a future episode. Please go create something today, friends, and I’ll catch ya in the next episode.