How adding video can unlock your photography business goals in 2024
What to expect on this episode of the Hey, Thriver Podcast:
How adding video can unlock your photography business goals in 2024
In this episode of the Hey, Thriver podcast, Devin + Shay chat about:
BEING WORKING GURLS
Shooting photos + videos for the same clients
Finding a video editing style
Upselling opportunities with video
Devin's experience in Videography for Photographers
A lot moreeeee
Hey, Thriver! In this blog post, we delve into the world of hybrid shooting and how adding video to your business can take your brand to the next level. In this discussion, we draw inspiration from a fascinating podcast conversation with Shay, co-founder of Hey Thriver, who shares her insights and experiences in the realm of photography and videography. We'll explore Shay's journey, her tips for seamlessly integrating both mediums, and the creative genius behind hybrid shooting.
The Unexpected Shift to Photography:
While initially focusing on video content, Shay's career took an unexpected turn at a wedding where she was hired as a videographer. The photographer on-site was far from professional, and Shay found herself taking photos during the sunset session to save the day. This marked her transition into the world of photography, albeit starting with limited knowledge and equipment.
Starting Simple and Learning on the Go:
One key takeaway from Shay's journey is the importance of taking action before feeling completely ready. She encourages aspiring photographers and videographers to embrace simplicity and avoid the trap of overthinking. Waiting until you're an expert can hinder progress. Shay's advice is to start shooting, even if it means keeping things basic. Learning occurs through practice and iteration, and you will grow along the way.
Choosing the Right Editing Software:
The podcast touches on the debate surrounding video editing software. Shay highlights that the variety of options, like Premiere Pro, DaVinci Resolve, or Final Cut Pro, can be intimidating for newcomers. Her advice is to choose one that suits your needs and start experimenting. There's no one-size-fits-all solution, and the focus should be on creating content that matches your existing portfolio's quality.
The Evolution of Style and Voice:
Shay's unique style and voice have evolved over the years. She describes her work as a blend of vlogging and indie film, prioritizing authenticity while adding cinematic elements. Finding her style wasn't an instant process, and it wasn't until a destination wedding in Greece that she truly felt proud of her work. This project allowed her to mix raw audio with authentic moments, resulting in a style that aligned with her vision.
Minimal Storyboarding, Maximum Authenticity:
Unlike traditional videographers who storyboard extensively, Shay prefers to let the day unfold naturally and see how the story evolves during the shoot. She keeps a loose plan in her mind, focusing on capturing genuine moments and emotions rather than meticulously planned shots. This approach adds to the documentary-style authenticity of her work.
The Confidence to Embrace Your Style:
Shay's confidence in her unique style grew over time, and she encourages others to follow suit. Clients are attracted to authenticity and a style that resonates with them, so embracing your creative voice is essential. Her journey from a simple vlogger to an accomplished hybrid shooter serves as an inspiration for anyone looking to enhance their business with video.
Embracing the Challenge:
The journey begins with a candid discussion about the challenges faced by photographers looking to dive into videography. The fear of producing subpar work, not being overly technical, or looking foolish in front of peers can be paralyzing. The pressure of being an educator in your field adds an extra layer of self-doubt.
Shay admits to experiencing self-consciousness during the editing phase of her videography work. However, she emphasizes that this phase is where growth happens. She candidly shares her struggles with the fear of sharing work that didn't meet her perceived standards, especially in the presence of industry peers.
The Power of Integration:
One key takeaway from the conversation is the value of integrating video into your photography business. In an age where video content dominates social media platforms, ignoring this trend could mean missed opportunities. The podcast encourages photographers to experiment with video using readily available tools like smartphones.
You'll find that clients, even those who initially hired you for photography, often desire simple video content. This could be in the form of short clips or highlight reels that capture their special moments in motion. By offering video as an upsell or bonus, you not only meet this demand but also increase your revenue.
Expanding Your Service Portfolio:
The podcast highlights the idea that photographers can thrive by thinking beyond traditional photography. Opportunities to diversify your income sources abound. You can explore different video styles, from cinematic videos to Super 8 film, and offer them to clients.
Moreover, don't limit yourself to serving just your photography clients. Reach out to the vendors you work with at events and weddings. Offer them video services as well, expanding your network and revenue potential.
Building Credibility in Both Fields:
One of the biggest hurdles photographers face when integrating videography is maintaining credibility in both fields. Shay encourages photographers not to underestimate the value of their creative vision. While videography may be new to you, your storytelling abilities can shine through.
The key is to practice and share your progress. Use your photography clients as a testbed for your video endeavors. Show them that you can provide a valuable addition to their memories by capturing moments in video.
Diversifying Your Offerings:
Another crucial point is that videography doesn't need to be a carbon copy of your photography work. It can be a complementary offering, tailored to your clients' needs. Start with simple, effective video content that aligns with your photography brand.
For instance, consider creating short video clips or trends to enhance your client's experience. These can be offered as upsells or bonuses, generating additional income while exceeding your client's expectations.
Unlocking the Future:
In the ever-evolving landscape of visual storytelling, the integration of photography and videography opens up a world of possibilities. It's time to embrace change and adapt to the video-centric era we live in.
So, whether you're a wedding photographer, portrait specialist, or content creator, videography can unlock new horizons for your business. Start small, practice, and gradually build your confidence. Soon, you'll find yourself thriving in both photography and videography, offering clients a complete visual experience.
Don't be left behind; take the leap and embrace the future of visual storytelling. Your journey to becoming a hybrid shooter begins now.