How to add Super-8 to your photography business
What to expect on this episode of the Hey, Thriver Podcast:
How to add Super-8 to YOUR photography business
In this episode of the Hey, Thriver podcast, Devin + Shay chat about:
How Devin added Super-8 mm video offers to her photography business as an upsell
Super 8 vs. traditional wedding films
Hybrid shooting Super 8 alongside photo offers
How to get started with Super 8
Why Super 8 is sickkkk
In this blog post, we explore the world of magical Super 8 mm video with the incredible Devin Larson. In this episode, we dive deep into Super 8 videography, debunk some misconceptions, and share insights on how to seamlessly incorporate it into your creative work. Super 8 is more than just a trend; it's a unique and nostalgic medium that can elevate your storytelling. So, let's explore the world of Super 8 together and discover why it's worth adding to your creative arsenal.
Super 8: A Unique Cinematic Medium
Super 8, a format that evokes the warmth and nostalgia of home videos, has been gaining popularity in recent years. It's a medium that beautifully captures life's moments in a distinctive and authentic way. As the host of this podcast, I fell in love with Super 8 after Devin embraced it following her course on digital videography for photographers. Its unique charm and candid nature drew me in, and I became obsessed with both Devin and Super 8.
But here's the thing: Super 8 is often misunderstood. Some consider it a passing trend, dismissing its relevance due to the absence of sound or the perception that it lacks cinematic quality. However, these misconceptions stem from a fundamental misunderstanding of what Super 8 represents.
Super 8 vs. Traditional Wedding Films: Apples and Oranges
Super 8 is not meant to compete with highly produced wedding films. It's an entirely different medium, distinct from traditional cinema. Super 8 offers a raw, down-to-earth, and nostalgic aesthetic that brings out the genuine, unfiltered beauty in life. It's as if your life were captured in a film, filled with fun, playfulness, and a touch of chaos – just like real life itself.
Serving Your Clients with Super 8
So, why should photographers and videographers consider adding Super 8 to their offerings? It's simple – it's about serving your clients. Your role as a creative professional is to provide the best possible experience and memories for your clients. Super 8 allows you to add a unique, nostalgic touch to their visual storytelling, enhancing their overall experience.
Clients today are looking for diverse, personalized experiences. Super 8 can be that extra touch that sets you apart in a competitive market. By offering Super 8, you're not just adding an upsell; you're enriching your clients' stories and memories.
The Power of Adding On
In our conversation, Devin and I touched on the concept of "add-ons." Adding Super 8 to your services can significantly impact your revenue. Devin shared her experience, revealing that the average cost of weddings with Super 8 add-ons increased significantly, resulting in substantial income over two years. By offering Super 8, she not only generated additional income but also delivered unique, cherished memories to her clients.
Overcoming the Fear of Hybrid Shooting
For those new to hybrid shooting – combining digital and Super 8 – there may be concerns about juggling both mediums simultaneously. The key is practice. Start with small increments and gradually build your confidence. Devin emphasizes the importance of practicing digital hybrid shooting first. By honing your skills with digital video, you'll find it much easier to integrate Super 8 into your workflow.
Numbers Don't Lie
To illustrate the financial benefits of adding Super 8, Devin shared her numbers, revealing how this creative medium contributed significantly to her income. The added value of Super 8 can be transformative for your business, allowing you to shoot fewer weddings at a higher rate while providing a unique experience for your clients.
Why Super 8?
Super 8 is not just a fleeting trend; it's a powerful storytelling tool that can elevate your work and delight your clients. By demystifying the process and understanding its unique qualities, you can confidently add Super 8 to your repertoire. Embrace the magic of Super 8 and enhance your creative journey as a photographer or videographer. Your clients will thank you for it, and your business will thrive.
Editing and Integration into Your Photography Business
As Devin highlighted earlier, shooting Super 8 film is only half the adventure; the real magic happens during the editing process. To bring your Super 8 footage to life, you'll need to consider your editing tools and techniques. Devin uses Adobe Premiere Pro, a professional-grade video editing software that allows for precise control over your footage.
Editing Process:
Import your Super 8 footage into Adobe Premiere Pro.
Combine it with any digital footage you may have captured for a seamless blend of styles.
Apply color correction and grading to achieve the desired look for your film.
Add music and sound effects to enhance the emotional impact of your video.
Craft a narrative by sequencing shots and choosing the best moments to tell your story.
Creating a Signature Style:
Developing a unique style is essential for any photographer or videographer. Experiment with different editing techniques to find what resonates with you and your clients.
Super 8 film inherently carries a vintage, nostalgic vibe. Embrace this aesthetic in your editing, but don't be afraid to add your personal touch.
Delivering the Final Product:
Once your editing is complete, export the video in a format suitable for your clients.
Keep in mind that Super 8 films may have grainy textures and slight imperfections, which are part of their charm.
Communicate with your clients about the uniqueness of Super 8 and set expectations accordingly.
Addressing Common Concerns
Film Development:
Devin recommends using professional film development services like Pro8mm, especially if you're new to Super 8. These services ensure your film is processed correctly and safely.
The turnaround time for film development is relatively quick, typically ranging from 5 to 7 days.
Trusting the Process:
Buying a Super 8 camera from trusted sources like eBay is safe. Look for cameras labeled as "film tested" to ensure they're in working order.
Consider purchasing from sellers who offer returns or exchanges for added peace of mind.
If you're still hesitant, consult with experienced Super 8 photographers for recommendations.
Overcoming Challenges: Devin's Wedding Experience
Devin shared a recent experience where she was contracted to shoot a wedding exclusively on Super 8. While this might sound like a dream, challenges can arise even for experienced photographers. During the ceremony, her Super 8 camera malfunctioned due to loose batteries. To mitigate the issue, Devin quickly switched to her digital camera, capturing the ceremony seamlessly. Her clients were thrilled with the final product, highlighting the importance of having a backup plan.
Conclusion
Incorporating Super 8 film into your photography business can be a creative and lucrative endeavor. This vintage medium can set you apart from competitors and offer your clients a unique visual experience. As Devin mentioned, you don't need to be an expert to start. With practice, research, and the right equipment, you can master the art of Super 8 film and elevate your photography business to new heights.
If you're interested in exploring Super 8 further, Devin has put together a free guide available at heythriver.com/super8. Additionally, you can join her in the "Videography for Photographers" community, where she offers in-depth lessons on incorporating Super 8 into your business. Visit videographyforphotographers.com for more information.
Now, armed with the knowledge of shooting, editing, and integrating Super 8 film into your photography business, it's time to embark on your own Super 8 journey. Embrace the nostalgia, creativity, and uniqueness of this medium, and watch your clients fall in love with the timeless beauty of Super 8 films.