EVERYTHING YOU NEED TO KNOW TO ADD VIDEO TO YOUR PHOTOGRAPhy BUSINESS

videography for photographers

The beginner-friendly online course that teaches incredible photogs like you how to implement videography into your business with the equipment you already use. 

videography for photographers

videography for photographers

videography for photographers videography for photographers

videography for photographers

is an easy-to-follow and comprehensive program that not only shows photographers the *how* of hybrid shooting, but the “why” behind storytelling and business marketing decisions so that you can become the most sought after creative in your niche.

who is this course for!?

Shay shoots video over Devin hybrid shooting in Videography for Photographers course
Couple with smoke in Videography for Photographers course

You’re here because you’re a creative entrepreneur with a photography business wanting to learn videography to tell stories in a whole new way — I’m down with that, BUT before you go ANY FURTHER, let’s make SURE you’re in the right place.

Whether You’re…

  • A wedding + elopement photographer who understands the value of documenting your couples *in motion* on the most emotionally charged day of their lives (especially if they don’t spring for a dedicated videography team!) 

  • A lifestyle photographer with a heart for telling your clients’ stories wanting to provide a short film to deliver alongside photo galleries

  • A branding + product photographer wishing to add even MORE value to their clients to enable them to represent themselves and their brands online

  • A photographer that wants to utilize video in their own marketing and online presence

  • A business-savvy photographer who recognizes that all social media sites AND search engines favor video content.

Whatever your story is — there’s space for you in this course.

  • "I highly recommend investing in this course because Shay literally lays it all out for you and it’s freaking good. I promise you, 10/10."

    I’m blown away because I have been doing hybrid shooting and I have had a hard time navigating the mechanics and settings, so I stopped because I couldn’t figure it out. I started Videography for Photographers and it’s three modules, 17 sessions — it goes over mechanics, storytelling, editing, how to implement, how to tell a story with videography. I’m so blown away because this is what I needed. If you’re someone who is on the fence and you want to implement video into your business, I highly recommend investing in this course because Shay literally lays it all out for you and it’s freaking good. I promise you, 10/10.

    -Angie Rich

  • "Devin and Shay gate keep nothing"

    I’ve recently implemented super 8 film into my world that has been exclusively digital photography and I truly would not have been able to take the leap of faith and next step in my business if it weren’t for Devin and Shay. Adding the element of video to my photography business has always felt so daunting and a bit unattainable - I just didn’t know where to start - Enter Devin & Shay. I’m so grateful for their education geared specifically for photographers who want to add videography into their business but don’t know how. D&S take the guesswork out of the equation and actually break down the ins and outs of video into a digestible way.


    I was overwhelmed before starting their course, but I’m already feeling so confident transitioning into a hybrid shooter because these girls gate keep nothing! They map out exactly how to approach hybrid shooting in a way I would have struggled to figure out on my own. They cover the technical education and fundamentals needed without over complicating it as well as offer invaluable support and insight into how to adapt your storytelling approach and shooting style into a cohesive way that’s sets you up for success as a hybrid shooter. I’m truly so grateful for the resources and knowledge, and all the effort that D&S have poured into their course and I truly don’t know how I would have made it to this point without trusting in their guidance. I’m beyond ecstatic to continue on this journey of hybrid shooting - all thanks to Devin + Shay.

    - Tawnee Wilcox, Montana wedding photographer

  • "If you’re curious about learning Videography, This is the way to do it!!"

    There's sincerely no better way to learn about video, Super 8 or otherwise, than from Shayna & Devin! They are incredibly talented, thoughtful & knowledgeable about all things video – and they're eager to help others learn. I was first introduced to Super 8 at one of their amazing retreat in New Mexico & was instantly hooked. For me, it's the perfect way to add value & deepen the emotional impact, without creating a ton of stress (or adding equipment) to a wedding day or family session. If you're curious about learning videography, THIS is how you do it.

    -Allison Kazmierski, Bilings Photographer

videography for photographers

videography for photographers

videography for photographers videography for photographers

videography for photographers

is an easy-to-follow and comprehensive program that not only shows photographers the *how* of hybrid shooting, but the “why” behind storytelling and business marketing decisions so that you can become the most sought after creative in your niche.

videography for photographers

videography for photographers

videography for photographers videography for photographers

Elopement photographer adding video to services in Videography for Photographers - couple walks toward each other and embrace, black and white

videography

stories in movement

upsell video

scale your biz

hybrid shooting

no new equipment

every niche needs video

video is king online

videography stories in movement upsell video scale your biz hybrid shooting no new equipment every niche needs video video is king online

by the end of Videography for photographers, you will have…

✓ gained an introductory knowledge of video using your existing photography equipment + implemented a hybrid-shooting system that enables you to offer videos to your photo clients

✓ become proficient in the basics of video editing and developed a solid post-processing workflow that aligns with your photography business

✓ developed your thinking around planning for storytelling in both the shooting and editing process

✓ used video to help with SEO and to get favored by the dreaded social media algorithms, and seen how video keeps eyes on YOUR content for LONGER.

✓ crafted a specific, actionable, strategy-driven online video marketing strategy for your photography business

  • "Shayna’s excitement for me as a newer hybrid videographer and photographer, and clarity were so evident. "

    Shayna’s excitement for me as a newer hybrid videographer and photographer, and clarity were so evident. Her art speaks for itself, but her business knowledge and advice is amazing. She helped me understand that I need to be planning my business around the lifestyle I want to create first. She is simple and clear in the way she advises while amplifying the dreams and voice of the artist.

    — Morgan Adams, North Carolina-based elopement photographer and videographer

  • "I seriously cannot express how much Shayna and her expertise have helped my film and photo career."

    I seriously cannot express how much Shayna and her expertise have helped my film and photo career. I never would have had the courage to step outside of my comfort zone and explore the other buttons on my camera if it wasn’t for her mentorship and encouragement. Apart from being uber-talented, she is an invaluable resource when it comes to building a business, tips on investing in professional equipment and assistants, and networking with creatives from every corner.

    — Danny Temme, Montana-based landscape + wedding photographer

videography for photographers

videography for photographers

videography for photographers videography for photographers

take a little peak…

What’s inside Videography for photographers?

01. Mechanics

The nitty gritty of the WHAT and HOW behind hybrid shooting + video editing for beginners. If you’re that photographer that has fallen down a research rabbit hole Googling “videography for beginners” and came up with an overwhelming amount of blog posts and YouTube videos of techy dudes unboxing tons of expensive gear, giving long winded tutorials that you barely understood, and generally gatekeeping video by making it as complicated as possible...this module is EXACTLY what you need. Because eff that — you can do this, and it can be simple.

In the mechanics module of Videography for Photographers, I will walk with you through camera settings, the “how” of hybrid shooting during your photo sessions, and beginner-friendly video editing. By the end of the module, you’ll have a solid grasp on HOW to implement videography into your photography business.

02. Storytelling

This module is alllll about storytelling, from conceptualizing the shoot to storytelling in the edit. You’ll have access to my thought process and system for telling quality stories — and this system works for every single niche of photography. By the end of this module, you will be able to combine the mechanics and hybrid shooting system for story to become the hybrid videographer/photographer that YOU want to be...and the easy choice for your future clients.

03. Implementation

The most strategy-driven module in Videography for Photographers is the implementation module. This group of lessons will guide you through every angle of the online video marketing strategy for your business — from my #1 video SEO tip for photographers, to repurposing your video content for socials, to upselling video offers to clients. By the end of this module, you’ll have a personalized strategy for moving the needle forward in your photography business using video.

Videography for Photographers

Videography for Photographers

Videography for Photographers

Videography for Photographers Videography for Photographers Videography for Photographers

join us in the program!

You deserve to invest in yourself and your clients.

Videography for Photographers

Videography for Photographers

Videography for Photographers

Videography for Photographers

Videography for Photographers Videography for Photographers Videography for Photographers Videography for Photographers

it’s all inside videography for photographers

EVERYTHING YOU NEED TO ADD VIDEO TO YOUR PHOTOGRAPHY BUSINESS

✓ 3 Implementation Modules that show you EVERYTHING you need to do to take your photography business to the next level with video. 

✓ The Hybrid Shooting System, my keys for hybrid shooting video handheld with the equipment you already use for photography. 

✓ A complete, step-by-step guide to video editing for beginners that simplifies editing AND shows my exact thought process behind editing for story. 

✓ Next level strategy for implementing video into the marketing plan for your photography business AND upselling video to clients. 

✓ You’ll be given access to ALL of this immediately upon purchase — you can go at your own pace and enjoy lifetime access. Buutttt with actionable homework with each lesson to keep nudging you forward AND a supportive community of students, you’ll be cruising toward your hybrid shooting goals in no time. 

  • Videography for Photographers Course

    pdf guides

    Everyyyy video comes with PDF guides to supplement your learning so you can refer back to them whenever you need to! We’ll take notes for you :)

  • Videography for Photographers Homework

    homework

    Each lesson has assigned “homework” to encourage you to take ACTION - that’s right, you won’t be procrastinating by just learning videography, you’ll be DOING.

  • exclusive student community for hybrid shooters

    student community

    A gentle community of creatives *just like you* working through the lessons, cheering each other on, sharing video and photo work for feedback and support. What could be better!?

videography for photographers

is an easy-to-follow and comprehensive program that shows photographers like you how to add video to your business

Videography for Photographers

Videography for Photographers

Videography for Photographers Videography for Photographers

  • "Shayna really made it as easy as 1.2.3. in this course and broke it down into easy pieces to digest!"

    Videography was something I always felt intimidated by. It seemed so much different than photography and so much harder, but Shayna really made it as easy as 1.2.3. in this course and broke it down into easy pieces to digest! She gave me the confidence I needed to jump into it a little further and start offering highlight videos with my portrait and elopement packages! It’s perfect for beginners who aren’t sure where to start with video!

    It’s been so much fun exploring this art form and I love being able to play around with it! Thanks Shayna!

    — Donna Smith, Alaska-based elopement photographer

  • "This course changed my whole outlook on video and it was the right reset button."

    This course changed my whole outlook on video and it was the right reset button. I just finished the course and Shayna not only encouraged me to pursue video but also handed me the right tools to offer video in my business. I have always loved videography, but became very overwhelmed and discouraged with having to use so much gear and do what every other videographer was doing. I loved putting the story line together but when it came down to editing I would just give up and become deflated. In this videography course Shayna simplifies it all and goes over so much information that you will want to get your hands on. I think she’s a bad ass for everything she shares in this course and also for pushing other creatives to just freaking do it! I cannot wait to film more videos and offer them here in Florida to my clients.

    — Patty Carratala, Florida-based wedding photographer

you belong in videography for photographers if any of the following resonates…

You’re the CREATIVE

A creative entrepreneur with a photography business wanting to learn videography to tell stories in a whole new way.

You’re the MARKETER

A photographer that wants to utilize video in their own marketing and online presence // A business-savvy photographer who recognizes that all social media sites AND search engines favor video content, and you want to capitalize on that opportunity.

You’re the UPSELLER

A photographer with a heart for telling your clients' stories wanting to provide a short film to deliver alongside photo galleries, or a photographer wishing to add even MORE value to their clients to enable them to represent themselves online.

If you’re any of the above (or all three!) then you know it’s time to make this the year that you take video seriously.

FAQs

  • Listen, photog friend. You did it with photography and you rocked it. I know it seems like a tonnnn to learn, but you’re already halfway there — you know how to interact with clients, you know how to frame and expose a great shot, you get culling and color editing. You are an excellent storyteller. This will be a challenge but you can do hard things — aaannnnddd, you know me! I’m messy. We’re into ACTION around here, and doing things before we’re ready, and sharing our work even when it isn’t perfect. You'll make progress the more you practice, just like with anything! I’m here to cheer you on through all of the mess.

  • YES! This course deals with HAND-HELD video with the camera + lenses you’re ALREADY USING during your photo session!

  • This course is for EVERY photographer and videographer wanting to scale their businesses with video -- This course is designed for photographers who are eager to expand their skill set and business offerings. Whether you're a seasoned professional or just starting out!!

  • You have to ACQUIRE an editing software, haha!! I won’t push Premiere Pro on you, but I will say alllll of the demonstrations use Premiere Pro! If you choose a free or cheap alternative, you can ask for support + help with translating the skills to your program in the exclusive student community. If you do choose a free software, make sure it doesn’t export with an ugly watermark.

  • Yes! There is SO MUCH ACCESS TO US in our DMs and in the student community!!

  • NO! This course assumes you have never touched video in your whole entire life. My entire goal here is to be the opposite of intimidating — I KNOW how the industry seems to beginners and I promise I’m the opposite of techy!

  • The course includes three to-the-point modules, and they’re self-paced with lifetime access, including future updates/refreshes/bonus material! Even as the price goes up in future launches, you’re locked in.

Videography for Photographers

Videography for Photographers

Videography for Photographers Videography for Photographers

we’re devin and shay!

Videography for Photographers Instructor Shayna Lloyd

We’re two wildlyyyy different women who took separate paths to building thriving creative businesses built on laid-back lifestyles, quality storytelling, inclusivity, and elevated client experience.

Both of us have changed our lives and businesses by hybrid shooting, and Shay has spent yearssss perfecting the art of messy action and simplifying the handheld hybrid shooting system. We understand that it can be scary to add a new creative service to our roster… butttt, if you’ve read this far, we bet it’s been heavy on your mind.

You might think it’s too overwhelming to start something new, or it’s too techy, or you don’t have the time…or maybe you just haven’t had the right person there to cheer you on.

what makes SHay the right teacher for you!?

  • She’s a WORKING hybrid shooter — aka, she’s doing this stuff, NOT just teaching it!

  • She doesn’t have a huge social media following but still leverages video to book out every single year

  • Neverrrrr goes into debt upgrading equipment

  • She’s learning and growing alongside you, and is OBSESSED with your success!!