Optimize your client interactions with TOUCHPOINTS in photography and videography business
I hope you find this episode on touchpoints helpful, and of courseeee we have a freebie to help you implement what you’ve learned way faster. We stuck all of the touchpoints outlined in this episode in a simple Google doc for you to personalize to your unique business before copy and pasting into your CRM, like Honeybook — literally just input your tasks and attach them to your clients’ projects and you’ll be prompted to send emails regularly, and you have to approve the emails before they’re sent, so you can quickly personalize them and tweak them. This makes client experience and touchpoints SO EASY — your clients will be raving about how communicative and helpful you are, we swear.
PSSTTTT — JOIN US FOR future live to thrives!! sign up here!
What to expect on this episode of the Hey, Thriver Podcast:
Optimize your client interactions with TOUCHPOINTS in photography and videography business
In this episode of the Hey, Thriver podcast, Devin + Shay chat about:
Wtf are touchpoints!?
Why are touchpoints so important to client experience?
How do we implement touchpoints and stay consistent with our ideal touchpoints!?
Optimize your client interactions with TOUCHPOINTS in photography and videography business
On this episode of Hey, Thriver, Devin and Shay chat alllll about TOUCHPOINTS. Wtf are touchpoints? Why do you need them? How can you implement communication touchpoints without overwhelm?
Head over to the shop
We have a ton of awesome resources for you to reach your business goals this year over at the shop — run and go snag a course, guide, template, or free guide. :)
What is a touchpoint?
Touchpoints in a service-based business are interactions or points of contact between customers and the business.
They occur through various channels like in-person, phone calls, emails, social media, and website visits.
Touchpoints shape customers' perceptions of the brand and its services.
Managing touchpoints involves ensuring consistency, providing positive experiences, and understanding the customer journey.
Mapping touchpoints helps identify opportunities to enhance customer experience and improve satisfaction.
Each touchpoint is a chance to deliver exceptional service, build relationships, and leave a lasting impression.
Why are touchpoints so important to client experience?
First Impressions: Touchpoints often form the initial impression a client has of a business. Positive initial interactions can set the tone for the entire relationship.
Consistency: Consistent and positive touchpoints create a cohesive and reliable brand image. This consistency builds trust and reliability in the client's mind.
Customer Journey: Understanding touchpoints helps map out the customer journey. It allows businesses to anticipate client needs at different stages, providing timely and relevant support or information.
Enhanced Engagement: Well-managed touchpoints can increase engagement with clients. Positive experiences at each interaction point encourage clients to stay engaged and potentially become loyal advocates for the business.
Identifying Improvement Areas: Analyzing touchpoints reveals areas that need improvement. Addressing pain points or negative experiences can lead to better client satisfaction and retention.
Competitive Edge: Businesses that excel in managing touchpoints often gain a competitive edge. A superior client experience can differentiate a company from its competitors.
How do we implement touchpoints and stay consistent with our ideal touchpoints!?
Automate reminders in Honeybook
Initial Inquiry and Booking:
Set up automated responses for inquiries to ensure prompt replies.
Customize and send professional proposals or quotes through HoneyBook's templates.
Consultation and Planning:
Schedule consultations or meetings using HoneyBook's scheduling tool.
Utilize the project timeline feature to outline key milestones and keep clients informed.
Pre-shoot Communication:
Share preparation tips or guides through the file-sharing feature.
Create branded forms or questionnaires to gather client preferences or session details.
The Photoshoot Itself:
Use the HoneyBook mobile app to manage tasks, timelines, and client communication on the go.
Update clients on the shoot's progress or any changes through the platform's messaging system.
Post-shoot Follow-up:
Send thank-you notes or previews of the shoot directly through HoneyBook.
Set automated reminders for photo delivery or next steps.
Photo Selection and Delivery:
Share proofs or galleries for client selection via HoneyBook's file sharing or gallery features.
Generate invoices for additional services or prints seamlessly within the platform.
Feedback and Reviews:
Request feedback or reviews from clients through HoneyBook's review request feature.
Use collected reviews to improve services and showcase testimonials on your HoneyBook profile.
Post-service Follow-up:
Send follow-up messages or surveys to ensure client satisfaction and offer future services.
