Why Creative Service Providers Should Blog for SEO: Insights from Tonya Lawson
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What to expect on this episode of the Hey, Thriver Podcast:
Why Creative Service Providers Should Blog for SEO: Insights from Tonya Lawson
In this episode of the Hey, Thriver podcast, Devin and Shay chat about:
The Power of SEO Blogging: Dr. Tonya Lawson, a musician turned SEO expert, breaks down why blogging is crucial for creative service providers looking to boost their visibility and attract more clients. She shares the secrets behind niche-specific content and how it can drive targeted traffic to your website.
Leveraging AI for Blogging Efficiency: Discover how AI tools like ChatGPT can revolutionize your content creation process. Tonya explains how to use AI for keyword research, content briefs, and drafting blog posts, making blogging less intimidating and more efficient.
Niche-Down Strategies for Better Rankings: Learn the importance of narrowing your content focus for better search engine rankings. Tonya provides practical examples and tips on how to optimize your website for your ideal client’s search intent, ensuring your content hits the mark every time.
Unlocking the Art of Flat Lays: How Jamie Tobin’s Product Revolutionizes Detail Photography
Hey, Thriver! On this episode of the podcast, Devin and Shay sit down with SEO expert and musician Dr. Tonya Lawson to talk all things blogging for SEO. Tonya dives into why creative service providers need to embrace blogging to attract more clients and boost their online presence. She also shares how niche-specific content and smart keyword strategies can make all the difference, plus gives insider tips on using AI tools like ChatGPT to streamline your blogging process. Tune in for a masterclass on optimizing your website, connecting with your ideal clients, and staying ahead of Google’s ever-evolving algorithms.
Why Creative Service Providers Should Blog for SEO: Insights from Tonya Lawson
At Hey, Thriver, we’re all about helping creative service providers grow and thrive, and one of the best tools for growth is strategic SEO blogging. In our recent podcast episode, we had the pleasure of chatting with Dr. Tonya Lawson, an SEO expert and musician, about why creative service providers should embrace blogging for better search engine visibility and client reach. Here’s a breakdown of our conversation and how you can take action today.
Meet Tonya Lawson
Tonya’s journey from musician to SEO expert is an inspiring one. After facing challenges in the academic job market, she built a thriving music studio and later leveraged her expertise in SEO to create multiple successful niche websites. Today, Tonya helps creatives maximize their online presence through targeted SEO strategies.
Why Blogging Matters for Creative Service Providers
Tonya emphasized that having a blog on your website isn’t just a “nice-to-have”; it’s essential. Big brands like Home Depot and Ikea have blogs for a reason. Blogging drives organic traffic by solving your ideal client’s problems or answering their questions. When people search for solutions—whether it’s finding the perfect elopement location or learning how to hire a photographer—they’re often ready to make a decision. If your blog is the one providing those answers, you’re more likely to turn those readers into paying clients.
Niche-Specific Content is Key
One of Tonya’s biggest pieces of advice? Niche down your website content. A focused website is easier for Google to understand and rank, meaning you’ll reach your ideal clients faster. For example, instead of a general “wedding photographer” keyword, consider something more specific like “Joshua Tree boho elopement photographer” if that’s your specialty.
Using AI Tools for Blogging
Feeling overwhelmed by the idea of blogging? You’re not alone. But Tonya shared some game-changing tips on using AI tools like ChatGPT to streamline your content creation. You can use AI to generate content briefs, draft blog posts, and even assist with keyword research. The key is to act as an editor—adding your unique voice and expertise to the AI-generated content.
Our Blog Templates Make It Easy
If you’re still feeling intimidated, we’ve got you covered. Our blog templates in the Thrive Shop are designed to help you create SEO-optimized, engaging content quickly. These templates break down every element you need for a successful blog post, from headlines to SEO keywords, and can save you hours of time.
👉 Check out our blog templates here: Thrive Shop
Tonya Lawson’s Membership for Deeper Learning
For those who want to dive even deeper into SEO, Tonya offers a membership called Creative SEO. It’s a comprehensive 12-month program that includes training, office hours, and strategies to keep your SEO game strong. Whether you’re a photographer, musician, or coach, Tonya’s expertise can help you optimize your site and build passive income streams.
Head over to the shop
We have a ton of awesome resources for you to reach your business goals this year over at the shop — run and go snag a course, guide, template, or free guide. :)
