2023 Content Marketing Strategy for Creative Business
2023 Content Marketing Strategy for Creative Business — Hellooooo and welcome back to the Montana Diaries podcast, I’m Shayna and I’m so stoked you’re here as always — today’s episode is on literally my favoirte topic in the universe when it comes to creative business, which is creative business content creation strategy— I really just want to dive deeepppp on content in 2023, and I want to go hard on quantity and on service, so truly helping people on the photo/video side of my business and the business education side — I am such a huge believer in content marketing and I think brands will win when they go hard on content — can you tell I’m deep into Gary V’s universe!? I’m so bought in though, and if I can get you to buy in just a little I really really really think we can majorly impact the success of your business.
Turning a cancer diagnosis into a hero's journey to health w/ Erin Soto
Erin Soto’s entire life came to a crashing halt when she was diagnosed with Stage 3 Colon cancer in 2019. Everything was uprooted; not just her identity but her entire life. Upon receiving her life-changing diagnosis and throughout her treatment and recovery, Erin dedicated herself to making meaningful and sustainable changes to improve her physical, mental, and spiritual well-being. Now cancer-free and with her personal experiences in hand, she is committed to helping others take charge of their health. Her book, The Mother of All Fights, is endorsed by Gina Kirschenheiter, TV Personality of Real Housewives of Orange County. Erin has been featured in Thrive Global, The Brave Enough Show, It's Time for Coffee, and The Direct Dish.
Tracking the health of your creative business in 2023
Tracking the health of your creative business in 2023: A biz + life update from Shay, all about process oriented vs. product oriented tasks, KPIs, and more!
TikTok Queenie Kelly LaVallie on aging, beauty, communication, and business!
In her day job, Kelly LaVallie, CPA helps women navigate the financial implications of divorce from understanding the family finances to negotiating and structuring the financial settlement. In her book, Untying the Knot, Kelly shows you how to manage your thoughts and feelings so you can untangle your finances with a clear head and calm heart. Kelly also brings her professional and personal experience to her candid sharing about life, from money to fitness, to aging on her social media platform.
SEO Blogging for Creative Business in 2023 w/ Danielle Johnson
DANIELLE JOHNSON
Helloooo and welcome back to the Montana Diaries Podcast, I’m Shayna and I’m so freaking stoked you’re here because on today’s episode we have the incredibllleeee Danielle Johnson, a blogging + SEO queenie who basically gave us a freaking masterclass during this podcast episode. Danielle is a wedding photographer turned blogging expert for creative business owners — she calls herself the “solution to your ‘shit, i should really work on my blogging’ problem” and that’s the most beautiful thing I’ve ever heard. She’s magic. This might be my favorite episode of the pod…ever? I’m not kidding, it completely embodied everything I ever wanted for this podcast haha — I feel like I put Danielle through the ringer, but she was so game — it was a trojan horse of “come talk about blogging and SEO!” except, more like, “unpack your self growth journey and purity culture trauma and then also give me a 40 minute personalized business coaching session.” Ha!! All kidding aside, Danielle BROUGHT IT with the tangible step-by-step instructions on the anatomy of an SEO-friendly blog post and every. single. creative. business. owner. NEEDS. THIS. EPISODE!
41: A candid talk about race and diversity, building a successful baking business, the power of networking, and much more! w/ Randi Smith
RANDI SMITH
Helloooo and welcome back to the Montana Diaries Podcast, I’m Shayna and I’m so freaking stoked you’re here because on today’s episode we have the lovely Randi Smith, a wedding cake designer and business coach — Randi is an island girl who is passionate about celebrating life's big moments. She’s obsessed with my family, lipsticks, and chai tea lattes. When she’s not working with her wonderful clients, you can catch her watching reruns of A Different World. I do want to warn you all that we had someeeee technical difficulties with internet connections and headphones, which resulted in me asking Randi to repeat herself a lot and she was a frreaking champ about it — hopefully it isn’t too disruptive but this episode is worth bearing with it — On this episode of the Montana Diaries Podcast, we discussed race and diversity in the wedding industry and how wedding professionals can respectfully build inclusivity into their portfolios, how Randi built her business, and how she’s helping other wedding pros become as profitable as she is. This is a must listen!
40: Business with purpose: serving the multicultural community w/ Destini French
DESTINI FRENCH
Helloooo and welcome back to the Montana Diaries Podcast, I’m Shayna and I’m so freaking stoked you’re here because today we have one of the most talented hair and makeup artists and my dear friend DESTNI, the owner of Cultured Roots in Bozeman, Montana. Destini serves the multicultural community in Montana and she has an incredible vision for how she intends to serve through her services and through textured hair education — this is a must listen, seriously.
39: Overcoming Imposter Syndrome w/ Small Business Strategist Melissa Koehler
MELISSA KOEHLER
Helloooo and welcome back to the Montana Diaries Podcast, I’m Shayna and I’m so freaking stoked you’re here because on today’s episode we have the incredible Melissa Koehler, a Small Business Strategist who is passionate about helping women build a business they can be proud of! On this episode of the MD Podcast, we dive deeeepppp into what it takes to build businesses as a creative woman, imposter syndrome, shifting careers, and much more.
38: Create the community you need w/ the founder of GirlGetAfterIt Cassidy Wendell!
CASSIDY WENDELL
Helloooo and welcome back to the Montana Diaries Podcast, I’m your host Shayna and I’m so freaking stoked you’re here because today we have Cassidy Wendell, the Bozeman Montana based founder of GirlGetAfterIt. Cass is a powerhouse of an entrepreneur and I couldn’t believe all of the wisdom she brought to this episode of the pod — I got so much out of her story of grief and finding community and figuring out how to run the successful business she has today. She indulged my curiosities and I’m so grateful because I legitimately learned so much from her and I know you will too — there are a tonnnn of tangible tips on top of all of the inspiring stories and encouragement. Cassidy is incredible.
37: Live a life filled with grace, passion & purpose w/ Geomyra Pollard
GEOMYRA POLLARD
Helloooo and welcome back to the Montana Diaries Podcast, I’m Shayna and I’m so freaking stoked you’re here because on today’s episode we have the lovely Geomyra Pollard, an incredible wedding planner turned business coach who is all about serving creatives, professionals & working parents who are ready to live a life filled with grace, passion & purpose! Geomyra is incredible and I know you’ll get so much from her story of juggling marriage, parenthood, building a business, navigating grief, and living with a chronic illness.
36: Becoming a successful traveling elopement photographer w/ Emily Kidd
EMILY KIDD PHOTO
Helloooo and welcome back to the Montana Diaries Podcast, I’m Shayna and I’m so freaking stoked you’re here because on today’s episode we have the lovely Emily Kidd, one of my absolute favorite elopement photographers and the host of a podcast serving elopement photographers, The Road Created — Emily has such a heart for serving other business owners, she’s an amazing business woman, and she truly captures her couples perfectly on their adventures. In this episode of the Montana Diaries Podcast, we discuss building a sustainable business, SEO, Pinterest, and navigating social media marketing.
35: DEEP dive with expert social media marketer Katie Love
KATIE LOVE
Helloooo and welcome back to the Montana Diaries Podcast, I’m Shayna and I’m so freaking stoked you’re here because today we have an incredible guest, Katie Love! Katie is an expert social media strategist. She’s helped numerous businesses turn followers into real sales and leads. Katie has a decade of social media experience under her belt! She loves creating engaging content and branding for each of her clients.
Katie worked for TV stations across the country and as a news reporter, she learned to brand herself through social media. Now, she loves telling business owners' stories with engaging content, video and graphics. We had an incredible conversation about her journey from news caster to social media strategist.
34: Behind the scenes of creating a coworking community for women w/ Amanda M. Diehl
Helloooo and welcome back to the Montana Diaries Podcast, I’m Shayna and I’m so freaking stoked you’re here because today we have an incredible entrepreneur with us today, Amanda Diehl, the owner/operator of Sky Oro in Bozeman, MT. Sky Oro is a gorgeoussss co-working space for women that I personally go to every time I’m passing through Bozeman, MT because the photography/videography side of the business has me traveling quite often. Here’s how their website sums up Sky Oro: “An activated community of badasses who are brave enough to be vulnerable and bold enough to help each other get to the top in their lives.” How cool is that!? Side note, friends, I have this future vision of a creative space/content creation space/rentable studio mixed with a coworking space, so I freaking attacked Amanda with all of my questions when I first met her in person and she was gracious enough to move the conversation to the pod. So welcome to my selfish business coaching sesh, ha! Let’s get right into it.
33: Whole-heartedness and diving in head first w/ Devin from Backcountry Bohemians
DEVIN LARSON: Diving in head first in EVERYTHING she does, money mindset and business growth, launching an incredible FIELD GUIDE, and much more!!
32: Experimenting and taking creative risks in 2022
Experimenting and taking creative risks in 2022
31: Online marketing for creative business in 2022
Online marketing for creative business in 2022
30: ALL about how I handle MONEY in my business!
ALL about how I handle MONEY in my business!
29: Creating a personal brand that grows with you w/ Rachel Traxler
RACHEL TRAXLER: On her business journey, developing a personal brand that grew with her business + life, bringing her husband on board, and much more!
28: Making Montana Diaries: My photo/video business story!
Making Montana Diaires: My photo/video business story!
27: Deep dive with destination wedding photographer Grace Troutman!
Meet Grace Troutman:
"My name is Grace Troutman and I'm a Midwest based destination wedding photographer and business educator. I started my business about 6.5 years ago and have traveled to places including Iceland, Ireland, Hawaii, Colorado, California, and Washington to shoot sessions and weddings. I lived in California when I was first starting my business, but Iowa called us home and I was determined to live a life of travel while still being close to family and friends. If I'm not out shooting with my team or teaching other creatives, you can find me hanging out with my husband or playing with my two year old daughter, Pfeiffer. I'm an enneagram 2w3 so that says a lot about me!"